Going Green - Vamoosh

Award-winning British cleaning innovation brand Vamoosh has officially launched into 600 Target stores nationwide, following a decade of strong UK retail growth and international expansion across 30+ countries.

 

In the UK, Vamoosh has sold over 10 million units, with distribution in 5,000+ stores as it enters the U.S. market.  The expansion into the U.S. coincides with the brand’s 10^th Anniversary which they are celebrating this month.

 

Originally inspired by a founder’s shedding black Labrador (Mr Chips), the brand created an entirely new sub-category in laundry care with its hero Pet Hair Dissolver, which uses an active oxygen reaction to break down keratin in hair during the wash cycle.   The Target launch introduces American consumers to both the Pet Hair Dissolver and Washing Machine Cleaner, with further innovation planned throughout 2026 as part of the company’s international growth strategy.

 

Available from Target:  Washing Machine Cleaner - $4.99  / Pet Hair Dissolver - $5.99